Santa Ops
When I was a kid, geeky meant Erector sets, a chemistry lab and of course Lego. Some things don't change. Wired took note of this Lego Christmas tree from GeekTieGuy:
As for how all those toys show up under all those trees, Wired has done an operational analysis:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifHVjaa-0TSb-xDZdfoHtwZ7MTweqE1bqKKEeTBiaoh7_QcOqsweug_SwFBfFo2n4Rq1H6fgs8xkA7LmkYtpOxbsbebauBCEQimMUpmax8UrvwIPsFZdxhIt8q1OVlwRC_jbkF/s320/legotree.jpg)
Here's our theory: There is, in fact, a nonsupernatural Santa. It's a transnational corporation with one mission-critical fulfillment goal: Every kid who celebrates the holiday gets a toy on Christmas eve.It's a logistical challenge deserving of a business school case study: 2.7 million people distributing 34 million gifts in one short night (that's 3,148 gifts per second) at an annual cost of $27.5 billion.
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